Understanding the goal of the website, the patterns of the user, and putting it together with an eye for detail effectively creates a powerful, simple design.
The attributes that make a designer great are: an understanding of the possibilities of the, a basic understanding of marketing, a strong understanding of interface usability, a strong understanding of visitor attraction, and the ability to construct a design that is built for ease of use by a developer.
The style of a website reflects upon the message created and the audiences the message is intended for. You can think of the style of your website as an image, an image that needs to connect with the image and style of your visitors, if they are to become loyal visitors.
An effective design needs to take into consideration all of the small details which make a site great, while allowing room for the developers to build in all of the required functionality. The designer adheres to the marketing strategy and takes into consideration all of the aspects when putting forward a design proposal.
Comfortable on the eyes, simple, clean, and clear, are the basics of web design. Areas on the webpage exist where the visitor's eyes look at before anywhere else. Capitalizing on these areas, directing the visitor to areas of interest where your message is the most powerfully conveyed, interest is captured, and a direction put forward is one of many useful techniques. The rule is to capture visitor interest, using attraction and keep them comfortably engaged by providing what they desire.
The ability for the visitor to find the information they are looking for, travel through your site without getting lost or confused, while never being overwhelmed are the main aspects of usability. Another aspect of usability is constructing the design within the scope of possibilities of the chosen programming languages. The developer must be able to use, understand, and construct based solely on the design put forward.