Rapid iMedia

Modern technologies allow for us to create robust online tools of communication and convenience. Depending on your specific needs a variety of website options available . All websites follow a basic pattern which includes a few fundamental elements. These fundamental elements are described below in the Simple website explained section.

A simple website is perfect if your goal is to have an online business card or simple information resource without the intricacies of Internet marketing or the complexities of dynamic functionality.

Every website requires web hosting. Web hosting is the rental of 'space' on a web server which allows people to access your website 24 hours a day, 7 days a week. Every website also needs to register a domain name with ICANN which allows visitors to access your website using a literal word based reference. Both the renting of web hosting and registration and leasing a domain name are relatively inexpensive and simple to do.

If you are looking to register a domain name or check if a domain name is available it can be done here: Domain Checker.

Simply put when a visitor enters your domain name into a browser, the browser looks up your server and points the visitor to your web space which displays your website.

An important consideration when creating a website is building it to display properly in all web browsers. Unfortunately the many web browsers that are commonly in use and available today do not conform to a single standard. This forces developers to take extra care and attention in ensuring that the finished website will function as expected in all circumstances.

All websites, including a simple website need to conform to modern day standards for a properly implemented website. These standards include: explicit titles for all web pages, descriptive alt tags, external cascading style sheets, JavaScript client-side form validation, preloading rollover and dynamic images, text based hyperlinks, usability created by the logical orientation of the required elements, attraction created using complimentary color coordination, a clean and simple design, and be built in accordance to XHTML 1.0 transitional.

Go here to check if a website conforms to XHTML 1.0 transitional: Markup Validator

Web hosting
Domain name registration
Inter-browser compatibility
External CSS (Cascading Style Sheets)
Content
Text based hyperlinks
Explicit titles
Descriptive alt tag for images
Basic JavaScript functions
Usability
Attraction
Clean and simple design
XHTML 1.0 transitional

* Rapid iMedia offers all of the listed services.

A modern website has a greater purpose than simply supplying content. It is used to attract and deliver a specialized message in a fashion that is comfortable to the end user.

Rapid iMedia is a Web development and design company

The site you are currently viewing is a great example of a modern website. The advanced functionality includes the dynamic 'contact form' and the blog, which are both examples of the need for a server side scripting language and a simple database. The green marketing piece on the front page is driven by JavaScript. The overall formatting and color scheme has been carefully balanced to provide a positive end-user experience, while usability has been addressed to allow simple navigation. You will notice the absence of the now-obsolete dropdown menu, as the entire site has been built to be a search engine friendly, thus increasing its natural organic ranking. Analytics are also observed to later fine tune and adjust the website so it better meets the requirements of its purpose.

Advanced interface usability
Advanced attraction
Branded logo
Advanced functional requirements.
Basic search engine optimization.
Advanced Server side and client side scripting
A simple database
Analytics

* Rapid iMedia offers all of the listed services.

An advanced website has an even greater and more specialized purpose. It is used as a system to automate, improve, or allow varied tasks.

Springboard is an online: Employee review system

Springboard Review is an employee review system that is completely facilitated through online communications and procedures. It is driven by complex server side scripting and a relational database. The system is designed to be scalable, which means to add a company to the system it is as simple as pressing a button. Care was taken when developing the marketing strategy for Springboard to discover a niche key phrase and market, which was not already saturated with competition. Springboard happily resides near the top of Google organic search results for Employee Review System. Depending on whether you are an employee or a boss, when logged in, you have varying access to functions and information. Reports are automatically calculated and generated. Using analytical software, conversion goals have been set to best understand the intent of our visitor, maximizing on the potential of sales. Extensive time went into the branding and design of the Springboard logo and color scheme to deliver a consistent, unified message throughout. Lastly, a payment gateway facilitates the ecommerce for Springboard.

Advance search engine optimization.
Database architecture and design.
Future scalability.
Multi-level user experience.
Conversion and goals.
Branding.
Payment Gateway.

* Rapid iMedia offers all of the listed services.